If you have been looking for ways to improve your marketing strategy, it is important to look at your dental web content. If you do not have optimized content for your website that is high-quality and educational, please give us a call right away. Our senior marketing consultant would be happy to provide you with a free website checkup to learn all about your current website’s health. Do not wait to reach out. You can get our help growing your practice right away.
Types of Dental Web Content We Produce
When putting together a website for a dentist, we produce several types of content. We create pages for each treatment that you want to target. That can be cosmetic treatments, root canals, dental implants, and much more. Whichever keyword would get you the right clients we create a page for.
We also can create blogs that are updated regularly to your website and shared on any social media platforms that you have.
Another service we offer in terms of content creation is educational eBooks that are provided to clients for free in exchange for them inputting their email. That can allow us to create organic email lists to send out content to potential patients.
We can also put together video marketing for you. You can answer frequently asked questions in short videos. For example, you can sit down and make several videos that address questions about root canals, including dental sedation, why root canals are needed, etc.
Optimizing Your Dental Web Content
There are several things that you need to consider when you are putting together a website and the content that will go on it. First, making your website and all content mobile-friendly is extremely important. According to WebFX, 74% of your website visitors are likely to return to the website if it is optimized for mobile devices.
With so many people solely using their phones instead of PCs or laptops, you do not want to miss out on getting these visitors. Your content needs to be mobile-friendly, or else these visitors are going to go to a website that has a better design. A dentist who has a better-optimized website will get the patients that you want regardless of whether they are better dentists or not.
The Value of Good Dental Web Content
When you have web content that is high-quality, you are likely to generate more leads from that. They say that content is king. It is true. Content that has been optimized for search engines is going to help you show up on relevant Google searches.
For example, if someone were to search for a dentist in their area who does root canals, and that is something that you are targeting with your content, you can start to appear on those searches. That can help you become visible to people who are likely to turn into patients.
If your content is high-quality, you can also establish authority among your website visitors. They will see that you are knowledgeable and experienced. When people can identify that you are confident in your ability to treat them, they are far more likely to reach out.
Get a Free Consultation Right Away
Our senior dental marketing consultant would be glad to help you understand more about dental web content and much more during a free consultation. You can create a marketing strategy that is designed to fill up your appointment books. We also provide free website checkups that give you detailed insights about your website’s health. If you are interested in working with us to improve your online presence, give us a call today.