Website Analytics & Reporting for Dentists
As a dentist, you understand the importance of data. Some of your most important data is located in dental records. Each time a patient comes to your practice, you review the record to help you provide the best care possible. Just like patient data is important for providing the best service, website analytics data is critical for optimizing your marketing campaign. Website analytics & reporting is necessary if you’re going to generate more patients for your practice. Think of all the new patient charts you can create when you start growing your practice.
Let’s look at some of the information you can learn with website analytics reporting for dentists, along with why this is so important.
How Can Website Analytics Help You Learn More About Your Visitors?
Website analytics & reporting allows you to gather information about the people who visit your site. You can discover the gender, age, interests, and more. This will give you a better idea of the people who are drawn to our practice. You can use that information to create content and advertisements that are sure to like.
Also, you can adjust your marketing message to draw in other demographics, as well. For instance, assume that almost all of your website visitors are men. You need to find out why you aren’t appealing to women and then create a new campaign that attracts them to your website.
How Can You Make Sure Your Marketing Efforts Are Reaching the Right People?
Many dental practices forget to use local SEO strategies when marketing their websites. Because of this, their websites drive traffic from around the world. While it’s nice to see high traffic numbers when reviewing website analytics & reporting, traffic from across the world isn’t going to help your practice.
Review the geographic data for your website’s traffic. If your traffic is almost completely local, you’re doing a good job with local SEO. However, if you notice your traffic domes from all over the world, your local SEO campaign is lacking. Google might not even realize you provide a local service. You need to develop a local SEO strategy so you only reach the people who can visit your dental practice. Once you implement the strategy, keep an eye on this metric. You should notice that your local traffic spikes while traffic in other places almost disappears.
Why Are Acquisition Channels Important?
If you’re new to the world of digital marketing, you might not realize the importance of acquisition channels. This refers to the channels people use to get to your website. Web analytics & reporting breaks down your visitors by acquisition channel. This is very important since it shows you which marketing methods are driving the most traffic.
Acquisition channels include:
After you discover the campaigns that are driving the most traffic, you can optimize the other campaigns so they will also get results. For instance, if your social campaign drives lots of traffic but your organic campaign doesn’t, you’ll know you need to work on your search engine optimization strategy.
How Can You Use Website Analytics to Identify Popular Services and Conversions?
With website analytics & reporting, you can follow a visitor’s journey on your website and see which pages are accessed. That includes the services pages on your site. You likely have separate pages for each service, and you can easily discover which of those pages gets the most visits. Then, you can create marketing campaigns around those pages since they are the most likely to generate interest.
Also, you can analyze how many conversions you get from those visits. Then, you can take action to increase your conversions if necessary.
For example, assume that you have a page for laser teeth whitening. It receives the most visits, but only 1 out of every 200 people schedule an appointment. That’s a valuable insight. Now you know that something is preventing people from making an appointment. Is the price of the service too high? Does the website do a poor job of explaining the procedure and showing off the results? Did you forget to include a clear call to action? Once you get to the bottom of the problem, you can fix it and then increase your phone calls.
Can You Use Website Analytics to Discover When You’re Losing Visitors?
No one stays on your website forever. Everyone ends up leaving, and with website analytics & reporting, you can find out the length of the visits and the exit pages. Sometimes, the exit pages make sense. For example, if you offer a free dental e-book and people exit after downloading it, that’s a normal action. However, if people tend to exit on a service page without making a phone call, you might need to make some changes.
You also need to consider the bounce rate when looking at exit pages. The bounce rate is the percentage of visitors who go to your landing page and leave without taking any sort of action. The average bounce rate ranges from 41-51 percent, but you can get yours lower with the right marketing strategy.
If your website has a high bounce rate, you can take action to fix it. There are lots of reasons that people leave your site without taking any action, so you’ll need to do a website audit to find the culprit. It could be slow site speed, misleading title tags and descriptions, poor content, or a technical error. You could even have a high bounce rate because your site isn’t mobile-friendly. Once the problem is fixed, your bounce rate should go down.
How Can You Track and Measure Your Website Goals?
When you created a website, you likely had objectives in mind. Your objectives might include getting phone calls and appointment requests on your website. You also might set a goal of people downloading your dental e-book or watching your informative videos.
With website analytics & reporting, you can find out if you’re reaching your goals. Start by setting your goals in the analytics program and then monitor it. If you’re reaching your goals, that’s fantastic. However, if you aren’t reaching your goals, you can identify and fix the problem that’s holding you back. Then, you can march closer to your goals.
Get Help with Website Analytics & Reporting
If you want to boost your dental practice, website analytics & reporting is a must. However, it’s also very complicated. You have to know which metrics to pay special attention to and what action to take if you don’t meet industry benchmarks. This can be overwhelming for dentists who aren’t experienced in marketing.
Accelerate Dental Marketing provides website analytics reporting for our dental clients. Since we specialize in marketing for dentists, we know which metrics are the most important for your practice. We also understand the best practices for dental marketing, so we can make the changes necessary to help you compete with other practices.
While we will handle your website analytics & reporting, we are also fully transparent. Once you sign up for the service, you will receive 24/7 access to our client portal. You can review analytics and reports at any time of the day or night to see how your website is performing. Since analytics are updated in real-time, you can even check on your website throughout the day.
We offer free site assessments, as well as free quotes for website analytics reporting and our other services. Contact us today to get your assessment and quote. Then, you can let us handle your marketing so you can focus on patient care.
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