Video Marketing for Dentists
One-third of online activity is devoted to watching videos, so video marketing should be a priority for your dental practice. You can use videos to educate and engage viewers, and your marketing efforts can result in new patients. If you’re new to the world of online marketing, you probably have some questions about video marketing. Learn more about the type of videos you can make and how to market them. With the right strategy, you can boost your revenue and fill your chairs.
What Types of Video Content Are Important?
You might think that you are limited when it comes to content for your videos, but that couldn’t be further from the truth. As a dentist, you have a wealth of information to share. Learn about some of the videos you can create and upload online. Don’t stick with just one type of video, either. You need to provide an assortment of content to get the best results.
Practice Overview Videos
While you could have tons of text on your website to explain your practice, people are much more likely to watch practice overview videos. These videos can be as short as 60 seconds or as long as 90 seconds. You can use the video to explain what your practice offers and to introduce the staff.
Patient Education Videos
You provide lots of valuable procedures for your patients. You likely offer preventative and restorative treatments and might provide cosmetic services, as well. Your patients want to know as much about procedures as possible before undergoing them, and you can educate them with 3-D videos. These videos can take patients through the entire treatment process, so they will know what to expect. Your patients will have more confidence when they know the steps that occur during different procedures, and that can alleviate some of their dental anxiety.
Testimonials are the way to get word-of-mouth referrals in the digital age. When patients sing your praises in these videos, others will take notice and book an appointment. Considering that 91 percent of people between 18-34 trust reviews as much as personal recommendations, this is a very powerful tool and should be part of your video marketing campaign.
Before and After Videos
Before and after pictures are always popular for dental practices, but videos are even better. People put more trust in videos than images, and videos can be more detailed. Create before and after videos for different procedures, so people will see your amazing work.
If your practice is running a promotion or has another exciting announcement, use a video to announce it. Keep these videos short and to the point, and if it’s a promotion, don’t be afraid to make people share the video to enter. That’s an easy way to help your video go viral.
Hygiene Skill Reviews
Even the most compliant patients need refreshers from time to time. Let your hygienists’ personalities shine while they educate patients on the best hygiene practices. These refresher videos can remind patients about the best brushing and flossing techniques and can even include new products. You can also create videos that demonstrate the proper way to clean teeth with braces or how to care for retainers. You will be surprised by how popular these types of videos are and they are relatively easy to make.
You have spent your career connecting with patients who come inside of your practice. Now that you are moving to the digital world, you need to connect with people you’ve yet to meet. Interview videos will help you accomplish that. Create “get to know the dentist” videos, where an interviewer asks you a series of questions, such as “Why did you choose to become a dentist?” and “What is your favorite part of patient care?” These videos will help you reach new people, and it’s a great way to showcase your personality and knowledge.
You don’t have to be all business with your video marketing campaign. Sometimes, it’s fun to mix things up with a humorous video. If you do some digging, you’ll find dental practice videos of the entire staff taking the refractor bubble challenge and doing other fun and quirky things. These videos showcase your staff’s personality and make people feel more welcome. While you don’t want all your videos to be humorous, it’s good to mix some in occasionally.
Where Should You Put the Videos to Maximize your Video Marketing?
Creating excellent videos is step 1. Step 2 involves distributing those videos. Where should you put the videos, so they get the best results?
Your website is an excellent place to put your videos, especially your landing page. You want people to contact you once they reach your landing page, and videos can help. Your conversion rates can increase by as much as 86 percent when you put a video on the landing page.
Your dental practice should have a Facebook page. You can host a variety of content on the page, including videos. Videos on Facebook have a 135 percent greater organic reach when compared to photos. These videos are also more likely to be shared, so be sure to add some of your best video content to Facebook.
YouTube is one of the best places to run a video marketing campaign. First, Google owns YouTube, so your videos will have priority in the search results. Second, YouTube has more than 2 billion users. If you want to reach a large number of people, it makes sense to create a YouTube channel and upload your videos to it.
If you go to Instagram and search for the hashtag #dentist, you’ll see a wealth of content, including videos. Regular Instagram videos can be up to one minute long, while live stream videos can be as long as one hour.
While you won’t want to post all of your videos here, you should upload your most interesting ones. This is a great place to post funny videos, promotions, and before and after videos. Also, you can upload some of your short procedure videos.
Getting Technical — What’s Important to Remember with Video Marketing?
You need to go beyond creating an excellent video and then promoting it. Branding and search engine optimization also are necessary to get the most out of your video marketing campaign.
This is where so many dental practices fail. They create amazing videos and upload them to different channels, but don’t get the reach or exposure because they ignore the technical aspect of dental marketing.
You need to think about the:
- End Screen
- Video Description
This can be complicated if you aren’t trained in online marketing. It’s wise to let a marketing company handle this for you.
Get the Help You Need for Your Video Marketing Campaign
You see lots of patients each day, and you don’t have time to worry about video marketing. You want to reap the benefits of it, but you cannot come up with ideas, shoot videos, and meet the technical demands of getting viewers.
We are dental marketing specialists, and we offer free consultations and website assessments. After analyzing your site and practice, we can develop a video marketing campaign to help you engage and connect with your audience. From continuing the relationships with existing patients to reaching new ones, your marketing campaign will be built to get results.
Contact us today to learn more about our video marketing services.
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