A Dentists Guide To Digital Marketing
Why Read This Dental Marketing Guide?
As a dentist, you are the best at what you do, and are well versed in advanced science, enhanced patient care, and overall excellence. Unfortunately, being a great dentist doesn’t always translate into getting more patients online. Sometimes these high value patients end up at lower quality or “big box” competitors, because these competitors understand how to leverage the power of the internet to get new patients online. The good news is, you can predictably acquire more new patients online with a little knowledge and the right dental marketing partner. Let us show you how easy it truly is. Keep reading our dental marketing guide to find out what you need to know to help more patients find you online.
This Dental Marketing Guide Will Teach You 3 Things
- How to enhance your presence and tell your story better online.
- How to attract and convert more new patients from the internet.
- How to track and measure your website’s return on investment.
Modern Dental Practice Websites
You are an experienced dentist. You deserve a professional website that properly represents the quality of work you perform. You may know your current website has problems because it doesn’t consistently produce quality new patients from the internet, you just don’t know how to fix it. Some of the most common website issues we encounter include being out-of-date, being poorly designed, being slow to load, or lacking unique and/or quality content.
If your website has any of these issues, it’s time to consider investing in a new website that makes it easy for new patients to find you online. In the ever-changing world of internet marketing, it can be tough to know exactly what your dental practice’s website requires in order to stay ahead of the competition. Allow us to show you how a professionally designed, content-rich, mobile-ready website can consistently bring you more high value patients from the internet. Our SEO clients receive a new content-rich website with unlimited educational video production, eBook publishing, automated patient nurturing, mobile apps, and our 24/7 website live chat service at no additional cost.
SEO for Dentists (Search Engine Optimization)
The goal of search engine optimization (SEO) is to get top organic listings on search engines (Google, Yahoo!, Bing) when someone types in keywords that are important to your dental practice. ie. Endodontic surgery in “City” “State”.
The top SEO position receives about 42% of the traffic, and the majority of the new patients. The second organic position gets about 24%. These percentages drop drastically as you go down the page. Therefore, the goal isn’t just to get to page 1, but to get to the top of page 1. There is very limited value to being on the bottom of page 1.
Are you struggling with your SEO results, and losing patients to less qualified competitors? To get consistent top SEO rankings, you need to produce a lot of high-quality, educational web content. We make that easy for you.
Video Marketing for Dentists
You may be wondering how educational videos play a vital role in enhancing your dental practice’s online presence. Educational videos help you make an emotional connection with prospective patients before they even step foot in your clinic. They also provide a fast and easy way for potential patients to get answers to their commonly asked dental questions.
When properly optimized for SEO, these educational videos also have the added benefit of showing up in search results, and helping people find your practice online when searching for answers to questions they have regarding specific treatments or services you offer.
At Accelerate Dental Marketing, we offer unlimited educational video production at no additional cost, because we know how important these videos are to your online success. Video is big business, and is only getting bigger. In fact, YouTube is now the second largest search engine in the world, and while video marketing is often an afterthought in most marketing plans, it is quickly becoming the future of content marketing. We offer individual patient education videos at a cost of $150 per video. Our SEO clients receive unlimited on-site video production at no additional cost.
Educational eBooks for Dentists
Google has always rewarded good content, but today Google really rewards comprehensive, educational content that provides real value to their users. At Accelerate Dental Marketing, we make it easy to create definitive dental guides, and eBooks that identify and answer any questions potential patients may have about a specific dental issue they are facing, or treatment you offer.
Next, we add your new eBooks to the corresponding pages on your dental practice’s website and make sure potential patients have the opportunity to submit their email to get a free copy, along with related educational videos. This is all done for you automatically.
This content is then delivered via email in regularly scheduled intervals, constantly driving potential patients back to your website, and keeping your practice top-of-mind. This greatly improves efficiency and frees up a lot of your time, because all your best educational content is delivered right to your patients automatically. This is called email nurturing.
Due to this automation, by the time your patients are ready to schedule their initial consultation, they are better informed, prepared, and already know what to expect. If you want individual practice area eBooks created for your dental practice, please give us a call. Our SEO clients receive eBook design and publishing, as well as our automated email nurturing system at no additional charge.
Automated Patient Email Nurturing for Dentists
- First, your website visitors sign up to receive some free educational content related their dental treatment of choice.
- Next, our system automatically sends these potential new patients custom content (eBooks, videos, blogs, etc.) at regularly scheduled intervals, continuously keeping your practice top of mind, and driving them back to your website.
- Through this educational process, these potential patients learn more about their dental treatment, become familiar with the doctors at your practice, and have a better understanding of how you would approach their specific oral health issue.
- Automated email nurturing keeps website visitors engaged and drives more interest in your practice, ultimately leading to more new patients.
Our SEO clients receive our automated patient email nurturing system at no additional charge. If you want individual eBooks created for your practice with automated email nurturing, please contact us for a quote.
Mobile Apps for Dentists
Today, over 50% of web traffic comes from mobile devices. With a growing number of patients discovering dentists online, having a strong mobile internet presence is essential to the success of your practice. Are you losing patients to local competitors because you don’t realize the importance of mobile apps for your dental practice? Don’t miss out on the opportunity to connect with potential patients on their smart phones, go mobile today!
Both new and existing patients can use your app and keep it on their phones for easy reference. This way your dental practice will always be their first choice. Mobile apps provide your patients with immediate access to you and your practice, literally putting you in the palm of your patients’ hands. They also act as dynamic and interactive online business cards that help promote patient retention, and encourage new referrals.
Our custom dental mobile apps provide features such as appointment scheduling, insurance information, educational videos, informative eBooks, click-to-call functionality, built in GPS directions to your office, access to your practice’s social media channels, patient portals, and several other resources to keep your patients smiling anytime, anywhere.
If you would like custom mobile apps for your dental practice, please contact us for a quote. Our SEO clients receive up to 5 mobile apps at no additional cost.
24/7 Dental Website Live Chat
Today, website visitors want instant gratification and engagement, regardless of the time of day. Research shows that many potential new patients visit dental websites after hours. With the growing competition in the dental industry, you need effective strategies to attract, and convert new patients before your competition has a chance to. One easy way to improve your patient’s online experience, and make your website more dynamic is by adding 24/7 live chat.
Live chat allows visitors to interact with your website immediately by connecting with a live person who can answer questions, and gather valuable lead information for you such as:
- The visitor’s name.
- Their contact information.
- A brief description of the dental issue they are facing.
Immediately following each live chat session, you receive an entire transcript of the conversation for easy follow-up and appointment scheduling. Adding live chat to your website can increase your lead volume by 100% Our SEO clients receive our 24/7 website live chat service at no additional cost. Sign up for a free trial and get your first 10 new patients absolutely free!
Local SEO for Dentists
Are you frustrated because you don’t appear more prominently in the local online search results? Is this frustration heightened when you see lower quality dentists appear instead of you? Local directories and citation management can help ensure your potential patients can find your practice online.
Search engines are all about confidence. They want to ensure the results they are displaying to their users are accurate and relevant. It is critical that search engines understand exactly who you are, what you do, and where you are located. Local directories and citation sites help search engines verify your practice’s information. This helps your dental practice establish trust and authority online.
What are local directories?
Local directory sites specialize in indexing dentists based on practice area categories and geography. Some of the most common sites include Google Local, Yelp, Yahoo!, Bing, Yellow Pages, Manta, Vitals, DocSpot, EZdoctor, Wellness, Facebook, and more.
Why are they important for local SEO?
Today, over 60% of internet searches come from mobile devices. Due to this trend, search engines are changing the way they are displaying results, putting more emphasis on providing “geo-targeted” local results.
How can local citations help your dental practice?
When your practice appears in our network of 70+ highly authoritative local directory sites, Google is more likely to display your dental practice’s listing in the local search results with your user ratings, map location, and other key information that will encourage people to contact your office.
Our SEO clients receive local directory and citation management at no additional cost. If you would like help claiming and maintaining your local directories and citations, services start at only $99 per month.
Social Media Marketing for Dentists
Are other dental practices surpassing you online because you don’t know how to leverage the power of social media to increase brand awareness and attract new patients? No matter how big or small your practice is, if you are not utilizing the power of social media marketing, you are missing out on crucial opportunities to grow your practice and build your brand. The reality is, the majority of your patients and prospective patients use social media, and many spend a great deal of time on popular sites like Twitter and Facebook every single day. The statistics are truly staggering.
SOCIAL MEDIA MARKETING STATISTICS:
- 62% of people in North America use Facebook, with over 1 billion users logging in on a daily basis.
- Google+ reaches 38% of the entire US population.
- People watch about one billion hours of videos on YouTube every day.
- LinkedIn has quickly grown to over 467 million members.
- People send over 500 million tweets per day on Twitter.
If you’re not using social media to grow your practice, start today! We will set up and manage your social media profile pages to help your practice gain visability, build trust, and attract new patients. Our SEO clients receive social media marketing at no additional cost. If you are in need of social media marketing for your practice, please contact us for pricing.
Review Generation and Reputation Management for Dentists
Many dentists today are worried about how their practice is perceived online, and rightfully so. Negative online reviews can harm your reputation, and your bottom line. Don’t let a few unhappy patients distort the positive online reputation you’ve worked so hard to achieve. Our proactive online review generation and reputation management service can help ensure your practice is perceived positively online.
Plus, Google’s search engine algorithm prioritizes websites with positive reviews across a variety of platforms, placing dentists with more reviews higher in the search results.
- 90% of consumers read online reviews before visiting or contacting a dental practice.
- 84% of consumers say they trust online reviews as much as personal recommendations.
- 40% of consumers will choose a dentist solely based on their online reviews.
Our SEO clients receive our review generation and reputation management service at no additional cost. If you would like help with review generation and reputation management, our stand-alone services start at only $99 per month.
Tracking Leads and Measuring Your Return on Investment
Sometimes it’s hard to see what’s right in front of you. You may be able to see some of the pieces, but are unsure what to do with them. The fact is, your website data tells a story. Where there’s data, there’s usually untapped information waiting to be discovered, and leveraged to help you increase your profits, and boost productivity.
With our robust online tracking and reporting portal, we pull together the big picture by gathering all of your important website data in one central location. This helps provide the clarity you need to better define goals, develop plans, and implement data-driven strategies to ensure your success.
Our portal is available to clients 24/7 to provide a clear picture of where your practice has been in the past, where you stand now, and to help you make intelligent decisions on the continued success of your business.
Our Real-Time Online Reporting Portal Shows You Everything:
- How many phone calls, live chats, and online form submissions your website generates.
- Which new patients came as a result of your website and internet marketing program.
- Where your new patients are originating from online (i.e. Google, Bing, Yahoo, Facebook, etc.)
- How your paid online advertising (PPC) program is performing.
- How your search engine optimization (SEO) program is performing.
Our SEO clients receive 24/7 access to our tracking and reporting portal at no additional cost. If you would like help tracking your website, pricing starts at $99/month.
Pay-Per-Click Advertising for Dentists (PPC)
Pay-per-click advertising is one of the fastest ways to get more local prospective patients to your website and encourage them to contact your practice. It is also an extremely cost-effective method that allows you to cover any geographic area with targeted ads that speak to the right people, at the right time.With PPC, you only pay when someone clicks your ad, so you’re not wasting money promoting your practice to an uninterested audience.
Pay-Per-Click advertising (PPC) is not a “set it and forget it” strategy. It requires constant updates, testing, and adjustments to ensure you are maximizing your target keywords, click-through-rate (CTR), cost-per-acquisition (CPA) and most importantly, your investment.
A well managed PPC program will ensure your success and save you a lot of valuable time and money. To get the best return on investment, we highly recommend driving geo-targeted traffic directly to the educational resources on your website. The key to a successful PPC campaign is to use a PPC partner with a history of documented success managing local dental marketing campaigns. Over the years, we have learned the best ways to optimize dental marketing PPC campaigns and our success is documented.
Content Marketing for Dentists
Now more than ever, consumers are using the internet to find the local products and services they need. It is no longer required that your practice is located on the busiest street corner in town — now it’s crucial to secure your prime real estate online. To get consistent top search engine (SEO) rankings, you need a high quality website that provides a lot of useful information to your web visitors.
Google actually assigns a quality score to every website. When your website’s quality score exceeds your competition, you out-rank them online, thereby increasing your practice’s visibility and attracting more patients.
Google looks at the following metrics when determining your website’s quality score:
- How long do visitors stay on your site? • How many pages do visitors view per visit?
- Do visitors come back to view different pieces of information?
- Do visitors interact with your content?
Your website must be built with these things in mind. This might sound difficult, but all you really need is the right dental marketing partner. We are Google Partners, which means we are fully Certified and Qualified to manage your online advertising campaigns.
We hope you found this dental marketing guide helpful. If you have questions about digital marketing for dentists, or are interested in getting more patients online for your practice, contact our Google certified team of dental marketing specialists for a free consultation. Let us help you bring your dental practice to the next level.