Do you want more patients to come in for cosmetic dental work? Marketing is an art and a science that needs to be balanced carefully. We need to connect with your patients and also be able to understand what makes your marketing campaigns successful. The following are tips to have successful cosmetic dentist marketing campaigns. Please keep reading to learn more. We would be happy to hear from you to talk about how we can help you get the most out of your marketing plan. Give us a call today.
Have an Attractive and Functional Website
You are in the business of improving the appearance of people’s smiles. Aesthetics is important. At the same time, you understand as a dentist that function is just as and sometimes more important than appearance. The same theory applies to your website. Cosmetic dentist marketing succeeds when there is a balance between the look and function of websites.
If you have a website that looks terrible and works poorly, that is not going to be a good website. You want a website that is easy to use, is attractive, educates, and calls people to reach out to you. That is how you convert website visitors into patients.
You also need to consider that a lot of people are not sitting down on a desktop computer when they want to search online. Many people are using smartphones and tablets. Your website needs to look good and perform well on phones and tablets as well as desktops and laptops.
Send Out Email Campaigns for Specials
If you want to draw people in who have been in your office before, email campaigns are a great way to stay in touch. For instance, if you have patients who only come in for cleanings, you can send out emails about specials you are running on cosmetic treatments.
Timing out when to send your emails can change the outcome of how successful your campaigns are. According to Hub Spot, roughly 21% of emails are opened between 9 am and noon each day. If you notice that none of your emails are being opened or interacted with, we may need to update the time that they get sent out.
Request a Free Website Checkup
If you have a website that you feel needs help, we would be glad to provide you with a free website checkup. This will allow you to have a deep analysis of your website. You will learn what is wrong with it and how to improve its performance. If you want to have a healthier website, please request a free website checkup from us today. We would be glad to help you with your cosmetic dentist marketing.