There is so much advice out there about how to market. It can be overwhelming to try and figure out what to do and if you are doing things correctly. Dental marketing mistakes can seem inevitable if you do not have the proper guidance. That’s where we step in.
We have been helping practices grow for years and know which mistakes to avoid making to give you the best return on investment possible. Please keep reading to learn more. Contact us today if you would like to schedule a free consultation with our senior consultant.
5 Dental Marketing Mistakes to Know
Learning about marketing mistakes you may be making can help you develop a better marketing strategy. Accelerate Dental Marketing has been helping dentists grow their practices for years. Please keep reading to learn about some of the biggest mistakes we have seen people make.
#1 Not Having a Plan
If you fail to create a plan, you are likely wasting time, money, and opportunities for growth. We can help you devise a plan if you have no idea where to start. Having a goal in mind is a good first stepping stone. Please know that you can always modify and adjust your goals and plans as your marketing strategy plays out.
#2 Being Unaware of Who You Should Target
One of the biggest marketing mistakes you can make is not identifying a target demographic. Knowing your target audience will help you create more successful marketing campaigns. Always keep in mind who you want to see your content. For instance, you wouldn’t want to create a marketing campaign targeted at an elderly audience if you specialize in early orthodontic treatment.
#3 Not Highlighting What Makes You Different
You will likely be in a sea full of dentists trying to draw in more business. You want to stand out, as you may have experience or expertise that your competition does not have. We want to highlight what makes your practice different.
Do you offer free teeth whitening? Do you provide free exams? What makes you different? By setting yourself apart, you can avoid blending in.
#4 Staying Off of Social Media
Among the marketing mistakes, many dentists are guilty of avoiding social media. You may not completely understand social media or assume it will not bring you a return on investment. However, social media is an excellent tool for dentists to use for marketing. We can show you the power of social media when you schedule a free consultation with our senior dental marketing consultant. Many dentists have greatly benefited from having a social media presence. Let us show you how you can too.
#5 Ignoring the Need for Customer Service
Did you know that roughly 80% of people won’t leave a voicemail if the phone isn’t picked up? They simply assume that no one will listen to this voicemail, which may be true in some cases.
You do not want to make the mistake of losing out on potential leads because you did not consider the importance of customer service.
Our answering service helps you catch leads even when no one in the office can get to the phone. Wouldn’t it be a relief to know that your receptionist can perform other vital tasks without worrying about missing a call from a potential new patient?
Request a Free Website Checkup
Do you ever wonder what marketing mistakes you are guilty of on your website? Allow us to uncover this for you. We can help you understand your current dental website better by providing you with data that will reveal your website’s potential. Do not hesitate to reach out to us to request your free website checkup today.