Are you seeing at least ten patients a day? According to Dental Economics, a dentist should ideally see around eight to 12 patients daily. If you are hoping to grow your practice, paid dental ads can help boost the number of leads you get. Please keep reading to learn more about how we can help you. We would be glad to set you up with a free consultation. Give us a call!
What Are Paid Dental Ads?
When you go into Google to search for something, you will likely notice a few results under the search bar that displays the word “Ad” next to the URL. This is a pay-per-click ad. They appear when you type in a targeted keyword, and the owner pays each time the ad gets clicked on. Please keep reading to learn more about paid dental ads.
Potential Benefits from Paid Dental Ads
Are you hoping to get the most out of your advertising budget? It would help if you explored the benefits of dental ads when they are done correctly.
Having good dental ads takes practice. Our dental marketing agency knows how to make the most of your marketing budget.
When an ad is successful, you can see immediate results. Ads are unlike SEO which can take time to build up. Ads are sent to the top of search results right away.
Ads can also increase the amount of interaction you get with online consumers. You can lead potential patients to call your practice from your Google ads, which will require enabling the call feature on your ads. Once that is done, you can see a sharp increase in the number of phone calls you get.
We can track and measure the performance of your paid dental ads, which will allow us to manage and modify your campaigns to produce successful results.
Common Mistakes
The following are a couple of the most common mistakes people make when creating paid dental ads. Our senior dental marketing consultant can help you avoid these pitfalls.
Generic Keywords
If you bid on keywords, you want to be specific and non-generic. The keywords you use for your paid dental ads need to make sense, be something people would search for, and be targeted to an audience interested in booking an appointment.
If you use a keyword as generic as “dentist,” you are not narrowing down the searches enough to get someone looking to find a dentist. That could very well be a student looking into how they can become a dentist, and you would not want to waste your advertising budget on an audience that will not become a lead.
If you start targeting keywords such as “dentist nearby,” it would be much more beneficial.
If you have used generic keywords in the past, Google notes that your click-through rate is not good, which means your score with them will drop. The lower your score with Google, the more expensive it can be to run ads, and that is why we emphasize the importance of good keywords for paid dental ads.
Poor Targeting
If someone has teeth, they can potentially be a patient of yours, and that puts your target demographic to almost everyone. However, it would be best if you were mindful of creating a target audience that does not make sense.
For example, if you practice thirty minutes outside the nearest city, it will not make sense to target that city for your paid dental ads. Odds are people in a city are not going to want to drive out to a rural area to get their dental work done, especially if the city has plenty of more location options.
You would not want to waste your advertising budget on people who will see where you are located and decide it is too far for them to drive to see you. Typically, anything past a 10-mile radius is going to be too far for a target audience.
We utilize location targeting to ensure that the people who see your ads are close enough to your dental practice for it to make sense for them to see your ads.
Get Your Free Consultation Today
If you are not utilizing paid dental ads, your dental practice is missing out on an opportunity to grow. Our senior dental marketing consultant would be happy to help you get started. Give our office a call today to schedule your free consultation.
