Why Is Dental SEO Important?

Are you frustrated because you’re an exceptional dentist, but you struggle to attract new patients on a regular basis due to poor Google rankings? Do you come up in the Google search results when you search for yourself by name, but not for the keyword phrases commonly used by people looking for information on the dental treatments you provide? You might feel like you are being left behind online because you keep seeing your less qualified competitors coming up first in the search results.

You are here because you want to do better with dental SEO. You wonder why some dental practices are able to consistently achieve top SEO rankings while you are only able to achieve limited success. Prior to talking with us, many of our dental clients struggled for years. SEO can be confusing without the digital marketing partner.

What Is Search Engine Optimization?

The goal of search engine optimization (SEO) is to get top organic listings on search engines (Google, Yahoo!, Bing) when someone types in keywords that are important to your dental practice.

The goal of dental SEO is to get into the top spots organically. The top SEO position gets about 42% of the traffic. The second organic position gets about 24%.  The third position gets about 12%.  The percentages continue to drop off as you go down the page. There is limited business value to being on the bottom of page 1.

To get top SEO rankings consistently, you need a website with a lot of educational content.

Google actually assigns a quality score to your website. When your quality score exceeds your competition, your SEO rankings go up.  This increases your firms viability and you attract more dental patients.

Pricing:  SEO program pricing varies. Call for a quote.


How Does Google Determine My Website Quality Score?

There are hundreds of signals Google analyzes when determining where to rank your website. However, the following are some of the most important factors Google uses to determine your website’s quality score:

1. How long do visitors stay on your site?

2. How many pages do visitors view per visit?

3. Do visitors come back to view different pieces of information?

4. Do visitors interact with your content?

Your dental practice website must be built with these things in mind. This might sound difficult, but all you really need is the right dental marketing partner.

The Dental Digital Marketing Guide

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Search Engine OptimizationToday, people no longer search in the phone book; they go to the internet.  Search engine optimization (SEO) is the process of getting “free,” “organic” links or traffic to your website from major search engines like Google, Yahoo!, and Bing. The most important part of your digital marketing program is where your website ranks on Google.  You need strong dental SEO to rank high on Google.  Our Search Engine Optimization (SEO) Service is proven. It works every time.It will drive more traffic, and most importantly more customers right to you.  Plus, some of our dental SEO programs include a free content-rich website. If you’re interested in learning how to dominate your market, contact us today to schedule a free creative dental SEO session. We would love to help you grow your business.

Why Hire An Experienced Dental SEO Firm?

SEO relies on an ever-evolving algorithm.

Google has publicly stated that they update their search algorithm approximately 500-600 times per year. Keeping up with these ongoing changes can be time-consuming and frustrating, especially when added to your other professional responsibilities. As a Google Certified Partner, we have chosen to align ourselves closely with Google. Because of this alignment, we know exactly what Google is looking for from their websites, and can adapt quickly to any new algorithmic changes.

Your Dental SEO success is directly tied to your content.

Having duplicate, copied, or thin content is a death sentence for your website.

Google knows people are searching for information and answers. That is why Google’s organic (SEO) listings are dominated by websites that provide a lot of unique, relevant, educational content.

Your primary dental SEO strategy should be to create a lot of comprehensive, educational content that is well written and beneficial to your web visitors. This can be time-consuming and frustrating, especially given your other work-related tasks.

With our dental SEO programs, we create all of the content for our clients. Our websites typically have hundreds of pages of well-written content, educational videos, comprehensive eBooks and blog posts, all produced on behalf of our clients.

All of the content created for our dental SEO programs is syndicated socially to all of the major social media outlets.

We have years of experience helping dental professionals identify the right content for their practices. We have developed a process that makes it extremely easy to extract information and then create high-quality content for our clients. Then our dental SEO certified professionals add the SEO HTML to the content to make it easy for Google and other search engines to properly link to your website.

What Is Technical SEO?

In order for your dental SEO program to have any real success, the technical SEO needs to be done correctly. These components include page URLs, page titles, meta titles and description tags, header tags, alt text tags, keyword density, interlinking, and schema markup.

The technical onsite SEO relates to the aspect of SEO that is performed apart from the content. This provides a solid base and gives your content the best possible chance to receive top search engine rankings.

There are many other factors that impact the success of a dental SEO program. If you have a question about dental practice SEO, please contact us. We would love to help answer your questions and help create a strong SEO strategy for your practice.