Are you looking to grow your dental practice? We can help! Maybe you are seeing fewer patients these days because of the pandemic. This can be troublesome if you are looking to grow your practice. Fortunately, with dental PPC (pay-per-click) advertising, we can help you get to where you want to be. We would be happy to set up a free consultation with you to get started. In the meantime, here is how your practice can grow with the right marketing strategy.
What is Dental PPC Advertising?
Whenever you go online and type something into Google, you are likely going to see PPC ads. You probably never realized this was happening.
For example, if you were to type in “teeth whitening near me,” you would probably be presented with some advertisements for dental practices that provide teeth whitening in your area. You can tell if this is a PPC because the URL will have the word “ad” beside it.
When a dental practice bids on a keyword (a popular search word people enter into Google) and someone clicks on that ad, the practice will be charged. That is where PPC gets the name “pay-per-click” from.
You might wonder why you would want to do something like this. Having dental PPC ads is one of the best ways to get potential clients to engage with you online. It is also one of the trickiest methods of marketing to master. Working with someone who knows what they are doing will save you a lot of time, money, and headache.
Benefits of PPC Ads
When you think about online marketing, you have likely heard of SEO (search engine optimization). This is an effective method to get better results online, but it does take some time to propagate results if you are trailing your competition. PPC ads are much faster.
If you start running dental PPC ads, you can start seeing results right away. With a competitive market like dental practices, it is a great tool to use to set yourself apart from our competition.
There is a wrong way to run PPC ads. You want to avoid mistakes that are going to waste your time and money. We can help you make the most of your advertising by optimizing our strategy.
We keep our advertising effective by:
- targeting the right audience
- creating unique ads
- split testing
- tracking calls that you receive from dental PPC ads
- targeting specific keywords
This way, we have the information that we need to continue to utilize PPC ads in the most efficient and effective way possible.
We suggest having a budget in mind when you are looking into PPC advertising. We can work with you to come up with a budget.
Set Up a Free Consultation
Dental marketing doesn’t have to be complicated or inaccessible. Let us make it easy for you. Call us right away to get started. We can get you set up with a free consultation right away to talk about planning for dental PPC advertisements.